Lil Jon’s roots just turned into a family. Jon grew up skateboarding and riding moto, and even though he continues to drop the chart hits this talented artist never forgets where he came from. BME Click is more then just Lil Jon’s label, it’s his family. Snowboard icon Danny Kass and his right hand man Dingo are just flat out “radical dudes”. Ryan Sheckler continues to take skateboarding to another level, but always stays true to his crew. And on the far right is Alpinestars’ Travis Mellem, the secret weapon. NSSA Champion Travis Mellem is focused on bringing home a world title, and won’t stop until this mission is complete. The BME is not only a tight click, but a way of life. Be on the look out for Lil Jon to light the world on fire with his new album coming out soon, and don’t be surprised to see his BME Click up in the mix.